In the mid-90s, Bill Gates coined a term that would shape the trajectory of marketing for decades. “Content is King,” he declared, emphasizing the role of great messaging in business communication. Does this still hold true today? This term came at a time when companies had fleets of door-to-door salespeople selling out of their car…
Category: Branding
These 5 Website Mistakes Are Hurting Your Brand
Your website—it’s the cornerstone of your digital presence. The launch pad for all your online initiatives and the only digital platform that you can own. Most of the time, websites fall prey to some avoidable mistakes, which costs brands more than just monetary losses—it hurts their reputation. 1. Pricing – Cost Hide-and-Seek Whether you are…
Wake Up Call: You’re Creating Your Personal Brand Everyday – Here’s Why You Should Care
Stop what you’re doing for a second and listen up, because you’re building something more powerful than you think. Every single email you write, social media post you share, or video call you join—it’s all creative output. It’s all shaping your personal brand. Let that sink in for a moment. You’re a Creator, Whether You…
Why Every Professional Needs a Personal Website
Let’s face it. The internet has transformed how we interact, connect, and share our knowledge. If you’re not putting yourself out there with a personal brand, you might as well be invisible. While social media platforms have become some of the most popular marketing channels for brands to establish their online presence, they are inherently…
Guide: Corporate Swag Ideas That Don’t Suck
I’ve been going to various conferences and conventions since the 2000s, and I’m not alone in throwing out or donating 90% of the free swag because, well, it’s junk. Why I Wrote this Article? Two mottos I tailor my life around are “function over for” and “quality over quantity”. If you’re like me, you’d have…
How I Launched the New Brand for Reaction Digital
Project Overview When the Canadian WordPress agency Reaction Digital (where I work ?) decided to refresh its identity, we knew we needed to launch fast and hit the ground running! The project kicked off in late November 2020. Although the Christmas holidays were coming up soon, as a team, we started exploring concepts for our…