I’ve been going to various conferences and conventions since the 2000s, and I’m not alone in throwing out or donating 90% of the free swag because it’s junk. Why I Wrote this Article? Two mottos I tailor my life around are” “function over for” and” “quality over quantity”. If you’re like me, you’d have extra…
Category: Branding
How I Launched the New Brand for Reaction Digital
Project Overview When the Canadian WordPress agency Reaction Digital (where I work 👍) decided to refresh its identity, we knew we needed to launch fast and hit the ground running! The project kicked off in late November 2020. Although the Christmas holidays were coming up soon, as a team, we started exploring concepts for our…