Remote work is never going away. Owners, executives, contractors, and freelancers have had an element of remote work for decades. Over the years, though, and especially brought on by the COVID pandemic, remote work has transitioned from a convenience to a cornerstone of modern professional culture. However, working from home isn’t suited for everyone. It…
Category: Guide
The 3 Essential Content Types for Advanced Blog Content Strategy
When most people start writing a blog post, they usually make some notes of the high-level concept and what they want to communicate overall. Embarking on the journey from casual blog writing to crafting content that captivates and resonates with readers requires more than just listing high-level concepts. It demands the adoption of an advanced…
The Last Customer Journey Map You’ll Need
Most people understand the basic concept of what a journey map is, but the details of what goes in them and how they’re used in real day-to-day business are rarely discussed. When you strip away all the buzzwords around mapping your client/customer journey, you’re left with a simple outline for each phase of your audience’s…
Guide: Corporate Swag Ideas That Don’t Suck
I’ve been going to various conferences and conventions since the 2000s, and I’m not alone in throwing out or donating 90% of the free swag because, well, it’s junk. Why I Wrote this Article? Two mottos I tailor my life around are “function over for” and “quality over quantity”. If you’re like me, you’d have…