We all know the internet is the go-to source for almost everything. But there’s a catch – having a great website isn’t enough if people can’t find it. This is where Search Engine Optimization (SEO) comes into play. Whether you’re a content creator or business owner, or in many cases both, understanding the basics of…
Category: Marketing
Why You’re Losing Customers: The 90-Day Rule
In the fast-paced, automated world of modern business, we often underestimate the power of simple human interactions. The reality is, whether you’re a startup hustling for every customer or an established brand, a lack of human connection can cost you. In 90 days, your customer could become someone else’s customer. Don’t let more than 60…
Is Content Still King? (don’t forget your products & services)
In the mid-90s, Bill Gates coined a term that would shape the trajectory of marketing for decades. “Content is King,” he declared, emphasizing the role of great messaging in business communication. Does this still hold true today? This term came at a time when companies had fleets of door-to-door salespeople selling out of their car…
These 5 Website Mistakes Are Hurting Your Brand
Your website—it’s the cornerstone of your digital presence. The launch pad for all your online initiatives and the only digital platform that you can own. Most of the time, websites fall prey to some avoidable mistakes, which costs brands more than just monetary losses—it hurts their reputation. 1. Pricing – Cost Hide-and-Seek Whether you are…
OBS Vertical Plugin [FREE DOWNLOAD]
Creating vertical content presents unique design challenges that require a different production approach to composition and layout. And you’re here because you want an easy way to produce vertical content with OBS. The Aitum Vertical plugin is the tool you’ve been searching for! With the Aitum Vertical plugin, you can manage your vertical content on…
Wake Up Call: You’re Creating Your Personal Brand Everyday – Here’s Why You Should Care
Stop what you’re doing for a second and listen up, because you’re building something more powerful than you think. Every single email you write, social media post you share, or video call you join—it’s all creative output. It’s all shaping your personal brand. Let that sink in for a moment. You’re a Creator, Whether You…
The 3 Essential Content Types for Advanced Blog Content Strategy
When most people start writing a blog post, they usually make some notes of the high-level concept and what they want to communicate overall. Embarking on the journey from casual blog writing to crafting content that captivates and resonates with readers requires more than just listing high-level concepts. It demands the adoption of an advanced…
The Last Customer Journey Map You’ll Need
Most people understand the basic concept of what a journey map is, but the details of what goes in them and how they’re used in real day-to-day business are rarely discussed. When you strip away all the buzzwords around mapping your client/customer journey, you’re left with a simple outline for each phase of your audience’s…
Guide: Corporate Swag Ideas That Don’t Suck
I’ve been going to various conferences and conventions since the 2000s, and I’m not alone in throwing out or donating 90% of the free swag because, well, it’s junk. Why I Wrote this Article? Two mottos I tailor my life around are “function over for” and “quality over quantity”. If you’re like me, you’d have…